CIO Retail Summit

Retail Strategy: Capitalizing on Regained Consumer Confidence and Influencing Shopper Behavior

For the first time since the economic downturn, the retail industry is seeing a consistent rise in profits. However, while consumers are back in the stores, their mindsets have changed. They are more educated and more demanding, but spending habits per day still haven't returned to the levels reported by Gallup polls in 2008, just prior to the downturn.

The CIO Retail Summit will help retail organizations learn how to cater to this new consumer, leveraging technology to improve customer experience, convey a consistent brand message and increase profit margins. Agenda topics will include:

  • Influencing consumer choices with social media
  • Maximizing business through mobility and mobile applications
  • Cloud computing compliance, security and optimization
  • Talent management and retention
  • Maximizing the return on digital signage investments

The CIO Retail Summit is an opportunity to explore best practices, have in-depth discussions and make new business contacts in a relaxed, yet focused setting. Attendees will leave the event with new ideas and the ability to make better business decisions for their organizations.

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The Power of Real Relationships To understand the promise and peril inherent in the marketing data revolution currently under way, consider the current media buzz around Google Glass. Currently in beta test with a small group of early adopters, Google Glass is a wearable computer that promises to stream real-time information and deliver enhanced-reality applications directly into your field of vision. The device combines a camera, video recorder, microphone, voice recognition, and processing power i what is essentially a hands-free tablet computer. Google competitors are also developing their own wearable smart devices — development of which may herald the next revolution in mobile computing. We can imagine two possible scenarios by which this technology achieves mass adoption — one scenario beneficial to consumers, and one not so beneficial.

Inflection Points Retail When it comes to customer loyalty, inflection points are no less important. Every customer interaction — from her first encounter with your brand, through her first purchase, at each touch point she encounters in your loyalty program, and into each post-purchase service encounter — can make or break her relationship with your brand. In today’s recovering global economy, recognizing and positively influencing these loyalty moments of truth has become our singular challenge.

Understanding Shopper Retailers in brick and mortar stores need deep insight into consumer behavior and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones and Wi-Fi infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.

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