CIO Retail Summit

Retail Strategy: Capitalizing on Regained Consumer Confidence and Influencing Shopper Behavior

For the first time since the economic downturn, the retail industry is seeing a consistent rise in profits. However, while consumers are back in the stores, their mindsets have changed. They are more educated and more demanding, but spending habits per day still haven't returned to the levels reported by Gallup polls in 2008, just prior to the downturn.

The CIO Retail Summit will help retail organizations learn how to cater to this new consumer, leveraging technology to improve customer experience, convey a consistent brand message and increase profit margins. Agenda topics will include:

  • Influencing consumer choices with social media
  • Maximizing business through mobility and mobile applications
  • Cloud computing compliance, security and optimization
  • Talent management and retention
  • Maximizing the return on digital signage investments

The CIO Retail Summit is an opportunity to explore best practices, have in-depth discussions and make new business contacts in a relaxed, yet focused setting. Attendees will leave the event with new ideas and the ability to make better business decisions for their organizations.

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Case Studies

Ebay eBay Case Study - DataStax Enterprise delivers enterpriseready Cassandra, then goes one step further by integrating the best of breed Big Data technologies — Apache Hadoop for analytics, and Apache Solr for search across multiple datacenters and the cloud.

DataStax Case Study - Netflix With its streaming service rapidly gaining popularity with its members, Netflix’s choice of Cassandra is helping the company meet heavy demand for highly available data.

Retail Data Integration - Unified View of Data Across Multiple Channels Today’s data sources have different formats and come from online, in-store, POS, order management, promotion, inventory, and customer data databases. To complicate matters, individual departments often process and summarize this data in ways that suit their unique requirements, not the organization’s as a whole. As a result, data becomes obscured from management, productivity decreases, and storage costs increase. Pythian’s data integration consultants will work with you to identify every data source in your organization, uncover existing integration points, and build the required infrastructure. The end result enables you to collect, process, and store information easily, allowing your entire organization to efficiently compile, share, or gain insights from your data, no matter where it might originate.

Retail Made Personal The Aerohive Retail Made Personal ecosystem defines the path to making retail personal. There are steps you can take today to personalize customer experiences and nurture brand relevance as well as gain advanced capabilities to help build loyalty and personal relationships while being ready to connect to smart fixtures, displays, environmental tags, and other smart infrastructure.

Case Study - Sears Sears Case Study - 10,000 calls per day made easier for one of the largest retailers in North America.


Uninterrupted Internet: Maximizing Revenue and Minimizing Business Risk with 3G/4G Failover Uninterrupted Internet: Maximizing Revenue and Minimizing Business Risk with 3G/4G Failover

Smart Mobility Platform for Retailers Mobile consumers are in the position of telling retailers where, when, and how they prefer to shop. The shopping experience is no longer confined to the time during which a customer is in a store, although stores are still important fulfillment points for customers. Instead, most consumers look for products, look for stores, compare prices, and seek others’ opinions using a mobile device. Instead of hesitating to open their stores to wireless, retailers should confidently pursue the opportunity with the right wireless network solution. Not only can they enhance their customers’ experience with their brand, they can also use wireless to gather far more insight into shopping and purchase behaviors to drive sales and improve operational effectiveness.

Understanding Shopper Retailers in brick and mortar stores need deep insight into consumer behavior and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones and Wi-Fi infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.

Mitigating Security Risks at the Network’s Edge Every year, the public relations specialists from at least one blue-chip company invariably find themselves working around the clock on a crisis communications effort, attempting to explain to an angry and justifiably fearful public what led to their company compromising customer data. With hundreds or thousands of locations, distributed enterprises are at a particularly high risk of suffering data breaches. This white paper provides strategies and best practices for enterprises to protect their networks against vulnerabilities, threats, and malicious attacks.

The best gift you can give your business worldpay gift card program One of the most successful – and affordable – sales strategies small businesses use to attract consumers is selling their own branded gift cards.

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